SEO vs Social Media Marketing: Which Should Your Business Invest In First?
Ask ten Indian small businesses where they should spend their next marketing rupee — SEO or social media — and you will get ten different answers. It is…
Guides on websites, ads, content, SEO, social media and selling on marketplaces.
Ask ten Indian small businesses where they should spend their next marketing rupee — SEO or social media — and you will get ten different answers. It is…
One question comes up in almost every discovery call we do with Indian small businesses: "We already sell on Instagram — do we really need a website?" It's…
Why Your Website Is Your Best Salesperson Think about how you chose the last service you paid for — a restaurant, a repair shop, a course. You probably…
Why Video Matters for Small Businesses in India Scroll through any phone in India today and you will see the same thing: video everywhere. Reels, Shorts, product demos,…
For many small business owners in India, social media can feel both essential and overwhelming. Customers discover new shops on Instagram, ask questions on WhatsApp, check reviews on…
Search Engine Optimisation, or SEO, is the work of helping people find your business on search engines such as Google. When someone searches for a product or service…
If you sell on Amazon — or are planning to — one question comes before all others: what does Amazon account management cost in India? Sellers ask it…
Every brand knows video sells. Product videos on listings, Reels on Instagram, ads on Meta and YouTube — the placements that perform best all want video. And yet…
Building a strong online presence requires more than publishing content on one platform. Your audience may discover your business through Google, encounter your videos on social media and…
Digital advertising can help businesses reach new audiences, generate leads and increase online sales. Two popular options are Meta Ads and Google Ads. Although both platforms support business…